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DAGMAR : defining advertising goals for measured advertising results.

By: Contributor(s): Material type: TextTextPublisher: Lincolnwood, Ill. : NTC Business Books, c1995Edition: 2nd edDescription: xii, 129 pISBN:
  • 0844234222
Subject(s): DDC classification:
  • 659.11
Partial contents:
Part 1. The power of an objective -- Part 2. How to go about the job of defining advertising goals -- Part 3. The meaning of measured advertising results -- Part 4. Advertising's purpose in your business -- Part 5. Brief examples illustrating the definition of advertising goals.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.11 DUT (Browse shelf(Opens below)) 1 Issued 07/10/2024 A164830B

At head of title: Association of National Advertisers.

Part 1. The power of an objective -- Part 2. How to go about the job of defining advertising goals -- Part 3. The meaning of measured advertising results -- Part 4. Advertising's purpose in your business -- Part 5. Brief examples illustrating the definition of advertising goals.

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