MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01247cam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211105063736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960902s1995 iau 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0844234222 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b1017252x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)31411693 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.11 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dutka, Solomon. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
DAGMAR : |
| Remainder of title |
defining advertising goals for measured advertising results. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Lincolnwood, Ill. : |
| Name of producer, publisher, distributor, manufacturer |
NTC Business Books, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 129 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
At head of title: Association of National Advertisers. |
| 505 20 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 1. The |
| Title |
power of an objective -- |
| Miscellaneous information |
Part 2. |
| Title |
How to go about the job of defining advertising goals -- |
| Miscellaneous information |
Part 3. The |
| Title |
meaning of measured advertising results -- |
| Miscellaneous information |
Part 4. |
| Title |
Advertising's purpose in your business -- |
| Miscellaneous information |
Part 5. |
| Title |
Brief examples illustrating the definition of advertising goals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Evaluation |
| 9 (RLIN) |
813336 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Association of National Advertisers. |
| 9 (RLIN) |
229659 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b1017252x |
| b |
13-07-20 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
iau |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.11 DUT |
| g |
1 |
| i |
A164830B |
| j |
0 |
| l |
cmain |
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| p |
$66.79 |
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0 |
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6 |
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0 |
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.i10420368 |
| z |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
