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Understanding brands : by 10 people who do / edited by Don Cowley.

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Material type: Text

TextPublisher: London : Kogan Page, 1996Edition: Pbk. editionDescription: 222 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 UND (Browse shelf(Opens below))	1	Available		A158071B
Book	City Campus City Campus Main Collection	658.827 UND (Browse shelf(Opens below))	1	Available		A245248B

Previous								Next
Previous	658.827 STE Creating brand meaning : how to use brand vision archetypes /	658.827 TOR Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization /	658.827 UND Understanding brands : by 10 people who do /	658.827 UND Understanding brands : by 10 people who do /	658.827 UPS Upstart! : visual identities for start-ups and new businesses /	658.827 VAN Global brand strategy : unlocking brand potential across countries, cultures & markets /	658.827 VIN Accidental branding : how ordinary people build extraordinary brands /	Next

Includes index.

Machine converted from AACR2 source record.

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