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Understanding brands : by 10 people who do / edited by Don Cowley. - Pbk. edition. - 222 pages : illustrations ; 24 cm

Includes index.

ISBN: 074942110X 9780749421106

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)
Advertising--Brand name products

LC Class. No.: HD69.B7 / U53 1996

Dewey Class. No.: 658.827