Understanding brands : (Record no. 1108077)

MARC details
000 -LEADER
fixed length control field 01402cam a2200373 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101185148.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990430s1996 enka 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 074942110X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749421106
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b10153366
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)37371635
040 ## - CATALOGING SOURCE
Original cataloging agency ESU
Language of cataloging eng
Description conventions rda
Transcribing agency ESU
Modifying agency DGU
-- OCLCQ
-- BAKER
-- YDXCP
-- NZPET
-- SINLB
-- ATU
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number U53 1996
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 21
245 00 - TITLE STATEMENT
Title Understanding brands :
Remainder of title by 10 people who do /
Statement of responsibility, etc. edited by Don Cowley.
250 ## - EDITION STATEMENT
Edition statement Pbk. edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 1996.
300 ## - PHYSICAL DESCRIPTION
Extent 222 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 314783
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 332183
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products
9 (RLIN) 313425
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cowley, Don,
Relator term editor.
9 (RLIN) 1038776
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10153366
b 06-09-21
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.827 UND
g 1
i A245248B
j 0
l cmain
o -
p $49.08
q -
r -
s -
t 0
u 36
v 0
w 0
x 1
y .i10389040
z 28-10-15
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.827 UND
g 1
i A158071B
j 0
l cmain
o -
p $0.00
q -
r -
s -
t 0
u 32
v 1
w 1
x 1
y .i11929030
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- (3)b
-- (3)c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- enk
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 28/10/2015 49.08 i10389040 36   658.827 UND A245248B 13/04/2016 01/04/2016 1 49.08 30/10/2021 Book
        City Campus City Campus City Campus Main Collection 29/10/2015 0.00 i11929030 32 1 658.827 UND A158071B 05/04/2021 10/03/2021 1 0.00 30/10/2021 Book