Welcome to the creative age : bananas, business and the death of marketing / Mark Earls.

By:

Earls, Mark [author.]

Material type: Text

TextPublisher: Chichester ; New York : Wiley, 2002Description: xii, 276 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

047084499X
9780470844991

Subject(s):

DDC classification:

658.8

LOC classification:

HF5415. E245 2002

Contents:

Foreword / Adam Morgan -- Introduction: Bananas at Dawn -- 1. Creativity Is Our Inheritance -- 2. The Glorious Revolution -- 3. Tsunami -- 4. Who and How We Are -- 5. Ideas, Ideas, Ideas -- 6. All that You Can't Leave Behind (but must) -- 7. How to Have a Creative Age Idea -- 8. Interventions - It is What You Do ... -- 9. Advertising is Not Communication -- 10. The Shared Enterprise - Putting purpose-ideas at the Heart of Business -- 11. A Place You Want to Work in -- 12. Us - Together.

Review: "This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8 EAR (Browse shelf(Opens below))	1	Available		A287151B

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Previous	658.8 CAR Mastering technical sales : the sales engineer's handbook /	658.8 CHA Small business marketing /	658.8 CRE Creating experiences in the experience economy /	658.8 EAR Welcome to the creative age : bananas, business and the death of marketing /	658.8 ELL Business-to-business marketing : relationships, networks & strategies /	658.8 ELL Marketing /	658.8 ELS Marketing and the sales manager, /	Next

Includes bibliographical references (pages 261-271) and index.

"This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations."--BOOK JACKET.

Machine converted from AACR2 source record.

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