Welcome to the creative age : bananas, business and the death of marketing /
Earls, Mark,
Welcome to the creative age : bananas, business and the death of marketing / Mark Earls. - xii, 276 pages : illustrations ; 24 cm
Includes bibliographical references (pages 261-271) and index.
Foreword / Introduction: Bananas at Dawn -- Creativity Is Our Inheritance -- The Glorious Revolution -- Tsunami -- Who and How We Are -- Ideas, Ideas, Ideas -- All that You Can't Leave Behind (but must) -- How to Have a Creative Age Idea -- Interventions - It is What You Do ... -- Advertising is Not Communication -- The Shared Enterprise - Putting purpose-ideas at the Heart of Business -- A Place You Want to Work in -- Us - Together. Adam Morgan -- 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
"This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations."--BOOK JACKET.
047084499X 9780470844991
2002512721
Marketing.
Creative ability in business.
HF5415. / E245 2002
658.8
Welcome to the creative age : bananas, business and the death of marketing / Mark Earls. - xii, 276 pages : illustrations ; 24 cm
Includes bibliographical references (pages 261-271) and index.
Foreword / Introduction: Bananas at Dawn -- Creativity Is Our Inheritance -- The Glorious Revolution -- Tsunami -- Who and How We Are -- Ideas, Ideas, Ideas -- All that You Can't Leave Behind (but must) -- How to Have a Creative Age Idea -- Interventions - It is What You Do ... -- Advertising is Not Communication -- The Shared Enterprise - Putting purpose-ideas at the Heart of Business -- A Place You Want to Work in -- Us - Together. Adam Morgan -- 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
"This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations."--BOOK JACKET.
047084499X 9780470844991
2002512721
Marketing.
Creative ability in business.
HF5415. / E245 2002
658.8