MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02203cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101184603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
021007s2002 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002512721 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
047084499X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470844991 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2002512721 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)50748308 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415. |
| Item number |
E245 2002 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Earls, Mark, |
| Relator term |
author. |
| 9 (RLIN) |
1037292 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Welcome to the creative age : |
| Remainder of title |
bananas, business and the death of marketing / |
| Statement of responsibility, etc. |
Mark Earls. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chichester ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 276 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 261-271) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword / |
| Statement of responsibility |
Adam Morgan -- |
| Title |
Introduction: Bananas at Dawn -- |
| Miscellaneous information |
1. |
| Title |
Creativity Is Our Inheritance -- |
| Miscellaneous information |
2. |
| Title |
The Glorious Revolution -- |
| Miscellaneous information |
3. |
| Title |
Tsunami -- |
| Miscellaneous information |
4. |
| Title |
Who and How We Are -- |
| Miscellaneous information |
5. |
| Title |
Ideas, Ideas, Ideas -- |
| Miscellaneous information |
6. |
| Title |
All that You Can't Leave Behind (but must) -- |
| Miscellaneous information |
7. |
| Title |
How to Have a Creative Age Idea -- |
| Miscellaneous information |
8. |
| Title |
Interventions - It is What You Do ... -- |
| Miscellaneous information |
9. |
| Title |
Advertising is Not Communication -- |
| Miscellaneous information |
10. |
| Title |
The Shared Enterprise - Putting purpose-ideas at the Heart of Business -- |
| Miscellaneous information |
11. |
| Title |
A Place You Want to Work in -- |
| Miscellaneous information |
12. |
| Title |
Us - Together. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creative ability in business. |
| 9 (RLIN) |
316306 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10131243 |
| b |
04-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 EAR |
| g |
1 |
| i |
A287151B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$59.75 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
7 |
| v |
2 |
| w |
0 |
| x |
1 |
| y |
.i10337787 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
