Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care / by Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich.
Material type:
TextPublisher: New York : Hungry Minds, [2002]Copyright date: ©2002Description: xx, 363 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0764553941
- 9780764553943
- 658.834
- HF5415.1. M47 2001
Contents:
Toward a new era of marketing -- What makes us tick : using the Lifestage Analytic Matrix -- The Depression cohort -- The World War II cohort -- The postwar cohort -- The leading-edge baby boomer cohort -- The trailing-edge baby boomer cohort -- The Generation X cohort -- The N Generation cohort -- Taking generational cohort analysis global -- Epilogue.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.834 MER (Browse shelf(Opens below)) | 1 | Available | A256458B |
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Includes bibliographical references and index.
Toward a new era of marketing -- What makes us tick : using the Lifestage Analytic Matrix -- The Depression cohort -- The World War II cohort -- The postwar cohort -- The leading-edge baby boomer cohort -- The trailing-edge baby boomer cohort -- The Generation X cohort -- The N Generation cohort -- Taking generational cohort analysis global -- Epilogue.
Machine converted from AACR2 source record.
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