Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care /
Meredith, Geoffrey E.,
Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care / by Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich. - xx, 363 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Toward a new era of marketing -- What makes us tick : using the Lifestage Analytic Matrix -- The Depression cohort -- The World War II cohort -- The postwar cohort -- The leading-edge baby boomer cohort -- The trailing-edge baby boomer cohort -- The Generation X cohort -- The N Generation cohort -- Taking generational cohort analysis global -- Epilogue.
0764553941 9780764553943
2001090698
Marketing--United States
Cohort analysis
HF5415.1. / M47 2001
658.834
Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care / by Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich. - xx, 363 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Toward a new era of marketing -- What makes us tick : using the Lifestage Analytic Matrix -- The Depression cohort -- The World War II cohort -- The postwar cohort -- The leading-edge baby boomer cohort -- The trailing-edge baby boomer cohort -- The Generation X cohort -- The N Generation cohort -- Taking generational cohort analysis global -- Epilogue.
0764553941 9780764553943
2001090698
Marketing--United States
Cohort analysis
HF5415.1. / M47 2001
658.834