Image from Coce

Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care / by Geoffrey E. Meredith and Charles D. Schewe ; with Janice Karlovich.

By: Contributor(s): Material type: TextTextPublisher: New York : Hungry Minds, [2002]Copyright date: ©2002Description: xx, 363 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0764553941
  • 9780764553943
Subject(s): DDC classification:
  • 658.834
LOC classification:
  • HF5415.1. M47 2001
Contents:
Toward a new era of marketing -- What makes us tick : using the Lifestage Analytic Matrix -- The Depression cohort -- The World War II cohort -- The postwar cohort -- The leading-edge baby boomer cohort -- The trailing-edge baby boomer cohort -- The Generation X cohort -- The N Generation cohort -- Taking generational cohort analysis global -- Epilogue.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.834 MER (Browse shelf(Opens below)) 1 Available A256458B

Includes bibliographical references and index.

Toward a new era of marketing -- What makes us tick : using the Lifestage Analytic Matrix -- The Depression cohort -- The World War II cohort -- The postwar cohort -- The leading-edge baby boomer cohort -- The trailing-edge baby boomer cohort -- The Generation X cohort -- The N Generation cohort -- Taking generational cohort analysis global -- Epilogue.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha