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Understanding green consumer behaviour : a qualitative cognitive approach / Sigmund A. Wagner.

By: Material type: TextTextSeries: Consumer research and policy seriesPublisher: London ; New York : Routledge, 1997Description: xv, 288 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415157323
  • 9780415157322
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • HF5415.32. W34 1997
Contents:
1. A Cognitive Study into Environmentally-Orientated Consumption -- 1.1. The green consumer -- 1.2. A research program for consumer behaviour -- 1.3. Researching green consumer behaviour -- 2. Cognitive Consumer Research -- 2.1. Understanding understanding -- 2.2. Knowledge structures -- 2.3. Experience, knowledge structure development and intelligence -- 2.4. Research questions on green consumer cognition -- 2.5. Conclusions -- 3. Empirical Research into Green Consumer Behaviour -- 3.1. Qualitative versus quantitative cognitive research -- 3.2. Data collection -- 3.3. Data analysis -- 3.4. Conclusions -- 4. Classification of Consumers -- 4.1. Classification and cluster analysis -- 4.2. Analyses of scattergrams and correlation matrices -- 4.3. Hierarchical cluster analyses -- 4.4. Sensitivity analyses -- 4.5. Paradigmatic subjects and cognitive categories -- 4.6. Conclusions -- 5. Interpretation of Knowledge Structures -- 5.1. Knowledge content -- 5.2. Cognitive operations -- 5.3. Schematic nature of knowledge -- 6. Experience and Learning: Problem-Solving Behaviour of the Green Consumer -- 6.1. Familiarity and learning -- 6.2. Ability and successful green consumer behaviour -- 6.3. Conclusions -- 7. The Beginning of Knowledge -- 7.1. A new approach to cognition -- 7.2. Conceptual fruitfulness of contextual research -- 7.3. Practical relevance of contextual research -- 7.4. Issues for future research.
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Includes bibliographical references (pages 264-280) and index.

1. A Cognitive Study into Environmentally-Orientated Consumption -- 1.1. The green consumer -- 1.2. A research program for consumer behaviour -- 1.3. Researching green consumer behaviour -- 2. Cognitive Consumer Research -- 2.1. Understanding understanding -- 2.2. Knowledge structures -- 2.3. Experience, knowledge structure development and intelligence -- 2.4. Research questions on green consumer cognition -- 2.5. Conclusions -- 3. Empirical Research into Green Consumer Behaviour -- 3.1. Qualitative versus quantitative cognitive research -- 3.2. Data collection -- 3.3. Data analysis -- 3.4. Conclusions -- 4. Classification of Consumers -- 4.1. Classification and cluster analysis -- 4.2. Analyses of scattergrams and correlation matrices -- 4.3. Hierarchical cluster analyses -- 4.4. Sensitivity analyses -- 4.5. Paradigmatic subjects and cognitive categories -- 4.6. Conclusions -- 5. Interpretation of Knowledge Structures -- 5.1. Knowledge content -- 5.2. Cognitive operations -- 5.3. Schematic nature of knowledge -- 6. Experience and Learning: Problem-Solving Behaviour of the Green Consumer -- 6.1. Familiarity and learning -- 6.2. Ability and successful green consumer behaviour -- 6.3. Conclusions -- 7. The Beginning of Knowledge -- 7.1. A new approach to cognition -- 7.2. Conceptual fruitfulness of contextual research -- 7.3. Practical relevance of contextual research -- 7.4. Issues for future research.

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