Understanding green consumer behaviour : a qualitative cognitive approach /
Wagner, Sigmund A., 1966-
Understanding green consumer behaviour : a qualitative cognitive approach / Sigmund A. Wagner. - xv, 288 pages : illustrations ; 24 cm. - Consumer research and policy. . - Consumer research and policy series .
Includes bibliographical references (pages 264-280) and index.
A Cognitive Study into Environmentally-Orientated Consumption -- The green consumer -- A research program for consumer behaviour -- Researching green consumer behaviour -- Cognitive Consumer Research -- Understanding understanding -- Knowledge structures -- Experience, knowledge structure development and intelligence -- Research questions on green consumer cognition -- Conclusions -- Empirical Research into Green Consumer Behaviour -- Qualitative versus quantitative cognitive research -- Data collection -- Data analysis -- Conclusions -- Classification of Consumers -- Classification and cluster analysis -- Analyses of scattergrams and correlation matrices -- Hierarchical cluster analyses -- Sensitivity analyses -- Paradigmatic subjects and cognitive categories -- Conclusions -- Interpretation of Knowledge Structures -- Knowledge content -- Cognitive operations -- Schematic nature of knowledge -- Experience and Learning: Problem-Solving Behaviour of the Green Consumer -- Familiarity and learning -- Ability and successful green consumer behaviour -- Conclusions -- The Beginning of Knowledge -- A new approach to cognition -- Conceptual fruitfulness of contextual research -- Practical relevance of contextual research -- Issues for future research. 1. 1.1. 1.2. 1.3. 2. 2.1. 2.2. 2.3. 2.4. 2.5. 3. 3.1. 3.2. 3.3. 3.4. 4. 4.1. 4.2. 4.3. 4.4. 4.5. 4.6. 5. 5.1. 5.2. 5.3. 6. 6.1. 6.2. 6.3. 7. 7.1. 7.2. 7.3. 7.4.
0415157323 9780415157322
97018704
Consumer behavior.
Green products
Motivation research (Marketing)
Motivation (Psychology)
HF5415.32. / W34 1997
658.8342
Understanding green consumer behaviour : a qualitative cognitive approach / Sigmund A. Wagner. - xv, 288 pages : illustrations ; 24 cm. - Consumer research and policy. . - Consumer research and policy series .
Includes bibliographical references (pages 264-280) and index.
A Cognitive Study into Environmentally-Orientated Consumption -- The green consumer -- A research program for consumer behaviour -- Researching green consumer behaviour -- Cognitive Consumer Research -- Understanding understanding -- Knowledge structures -- Experience, knowledge structure development and intelligence -- Research questions on green consumer cognition -- Conclusions -- Empirical Research into Green Consumer Behaviour -- Qualitative versus quantitative cognitive research -- Data collection -- Data analysis -- Conclusions -- Classification of Consumers -- Classification and cluster analysis -- Analyses of scattergrams and correlation matrices -- Hierarchical cluster analyses -- Sensitivity analyses -- Paradigmatic subjects and cognitive categories -- Conclusions -- Interpretation of Knowledge Structures -- Knowledge content -- Cognitive operations -- Schematic nature of knowledge -- Experience and Learning: Problem-Solving Behaviour of the Green Consumer -- Familiarity and learning -- Ability and successful green consumer behaviour -- Conclusions -- The Beginning of Knowledge -- A new approach to cognition -- Conceptual fruitfulness of contextual research -- Practical relevance of contextual research -- Issues for future research. 1. 1.1. 1.2. 1.3. 2. 2.1. 2.2. 2.3. 2.4. 2.5. 3. 3.1. 3.2. 3.3. 3.4. 4. 4.1. 4.2. 4.3. 4.4. 4.5. 4.6. 5. 5.1. 5.2. 5.3. 6. 6.1. 6.2. 6.3. 7. 7.1. 7.2. 7.3. 7.4.
0415157323 9780415157322
97018704
Consumer behavior.
Green products
Motivation research (Marketing)
Motivation (Psychology)
HF5415.32. / W34 1997
658.8342