Image from Coce

Understanding green consumer behaviour : a qualitative cognitive approach / Sigmund A. Wagner.

By: Material type: TextTextSeries: Consumer research and policy seriesPublisher: London ; New York : Routledge, 1997Description: xv, 288 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415157323
  • 9780415157322
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • HF5415.32. W34 1997
Contents:
1. A Cognitive Study into Environmentally-Orientated Consumption -- 1.1. The green consumer -- 1.2. A research program for consumer behaviour -- 1.3. Researching green consumer behaviour -- 2. Cognitive Consumer Research -- 2.1. Understanding understanding -- 2.2. Knowledge structures -- 2.3. Experience, knowledge structure development and intelligence -- 2.4. Research questions on green consumer cognition -- 2.5. Conclusions -- 3. Empirical Research into Green Consumer Behaviour -- 3.1. Qualitative versus quantitative cognitive research -- 3.2. Data collection -- 3.3. Data analysis -- 3.4. Conclusions -- 4. Classification of Consumers -- 4.1. Classification and cluster analysis -- 4.2. Analyses of scattergrams and correlation matrices -- 4.3. Hierarchical cluster analyses -- 4.4. Sensitivity analyses -- 4.5. Paradigmatic subjects and cognitive categories -- 4.6. Conclusions -- 5. Interpretation of Knowledge Structures -- 5.1. Knowledge content -- 5.2. Cognitive operations -- 5.3. Schematic nature of knowledge -- 6. Experience and Learning: Problem-Solving Behaviour of the Green Consumer -- 6.1. Familiarity and learning -- 6.2. Ability and successful green consumer behaviour -- 6.3. Conclusions -- 7. The Beginning of Knowledge -- 7.1. A new approach to cognition -- 7.2. Conceptual fruitfulness of contextual research -- 7.3. Practical relevance of contextual research -- 7.4. Issues for future research.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 WAG (Browse shelf(Opens below)) 1 Available A156991B

Includes bibliographical references (pages 264-280) and index.

1. A Cognitive Study into Environmentally-Orientated Consumption -- 1.1. The green consumer -- 1.2. A research program for consumer behaviour -- 1.3. Researching green consumer behaviour -- 2. Cognitive Consumer Research -- 2.1. Understanding understanding -- 2.2. Knowledge structures -- 2.3. Experience, knowledge structure development and intelligence -- 2.4. Research questions on green consumer cognition -- 2.5. Conclusions -- 3. Empirical Research into Green Consumer Behaviour -- 3.1. Qualitative versus quantitative cognitive research -- 3.2. Data collection -- 3.3. Data analysis -- 3.4. Conclusions -- 4. Classification of Consumers -- 4.1. Classification and cluster analysis -- 4.2. Analyses of scattergrams and correlation matrices -- 4.3. Hierarchical cluster analyses -- 4.4. Sensitivity analyses -- 4.5. Paradigmatic subjects and cognitive categories -- 4.6. Conclusions -- 5. Interpretation of Knowledge Structures -- 5.1. Knowledge content -- 5.2. Cognitive operations -- 5.3. Schematic nature of knowledge -- 6. Experience and Learning: Problem-Solving Behaviour of the Green Consumer -- 6.1. Familiarity and learning -- 6.2. Ability and successful green consumer behaviour -- 6.3. Conclusions -- 7. The Beginning of Knowledge -- 7.1. A new approach to cognition -- 7.2. Conceptual fruitfulness of contextual research -- 7.3. Practical relevance of contextual research -- 7.4. Issues for future research.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha