Understanding and designing market research / John R. Webb.
Material type:
TextPublisher: London : Thomson Learning, 2002Edition: Second editionDescription: xiii, 235 pages ; 25 cmContent type: - text
- unmediated
- volume
- 1861525761
- 9781861525765
- 658.83
Contents:
List of Figures -- Preface -- 1. Research for Marketing -- 2. The Process of Research -- 3. Secondary Data - Uses and Limitations -- 4. The Process of Sampling -- 5. Survey and Panel/Syndicated Research -- 6. Questionnaire Design -- 7. Qualitative Research -- 8. Measurement and Scales -- 9. Attitudes and Measurement -- 10. Experimentation -- 11. Writing and Reading Research Reports -- 12. Commissioning Marketing Research -- 13. International Marketing Research -- App.: Statistics and Sampling -- Index.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.83 WEB (Browse shelf(Opens below)) | 1 | Available | A409434B |
Previous ed.: London: Academic, 1992.
Includes bibliographical references and index.
List of Figures -- Preface -- 1. Research for Marketing -- 2. The Process of Research -- 3. Secondary Data - Uses and Limitations -- 4. The Process of Sampling -- 5. Survey and Panel/Syndicated Research -- 6. Questionnaire Design -- 7. Qualitative Research -- 8. Measurement and Scales -- 9. Attitudes and Measurement -- 10. Experimentation -- 11. Writing and Reading Research Reports -- 12. Commissioning Marketing Research -- 13. International Marketing Research -- App.: Statistics and Sampling -- Index.
Machine converted from AACR2 source record.
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