MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01758cam a2200349 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103094225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010922s2002 enk b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1861525761 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781861525765 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10107605 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)48065549 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Webb, John R. |
| Fuller form of name |
(John Richard), |
| Dates associated with a name |
1949- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding and designing market research / |
| Statement of responsibility, etc. |
John R. Webb. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Thomson Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 235 pages ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: London: Academic, 1992. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
List of Figures -- |
| -- |
Preface -- |
| Miscellaneous information |
1. |
| Title |
Research for Marketing -- |
| Miscellaneous information |
2. |
| Title |
The Process of Research -- |
| Miscellaneous information |
3. |
| Title |
Secondary Data - Uses and Limitations -- |
| Miscellaneous information |
4. |
| Title |
The Process of Sampling -- |
| Miscellaneous information |
5. |
| Title |
Survey and Panel/Syndicated Research -- |
| Miscellaneous information |
6. |
| Title |
Questionnaire Design -- |
| Miscellaneous information |
7. |
| Title |
Qualitative Research -- |
| Miscellaneous information |
8. |
| Title |
Measurement and Scales -- |
| Miscellaneous information |
9. |
| Title |
Attitudes and Measurement -- |
| Miscellaneous information |
10. |
| Title |
Experimentation -- |
| Miscellaneous information |
11. |
| Title |
Writing and Reading Research Reports -- |
| Miscellaneous information |
12. |
| Title |
Commissioning Marketing Research -- |
| Miscellaneous information |
13. |
| Title |
International Marketing Research -- |
| -- |
App.: Statistics and Sampling -- |
| -- |
Index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b10107605 |
| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.83 WEB |
| g |
1 |
| i |
A409434B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$75.70 |
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- |
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0 |
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26 |
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0 |
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0 |
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1 |
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.i10298770 |
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28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
