Understanding and designing market research /
Webb, John R. 1949-
Understanding and designing market research / John R. Webb. - Second edition. - xiii, 235 pages ; 25 cm
Previous ed.: London: Academic, 1992.
Includes bibliographical references and index.
List of Figures -- Preface -- Research for Marketing -- The Process of Research -- Secondary Data - Uses and Limitations -- The Process of Sampling -- Survey and Panel/Syndicated Research -- Questionnaire Design -- Qualitative Research -- Measurement and Scales -- Attitudes and Measurement -- Experimentation -- Writing and Reading Research Reports -- Commissioning Marketing Research -- International Marketing Research -- App.: Statistics and Sampling -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
1861525761 9781861525765
Marketing research
658.83
Understanding and designing market research / John R. Webb. - Second edition. - xiii, 235 pages ; 25 cm
Previous ed.: London: Academic, 1992.
Includes bibliographical references and index.
List of Figures -- Preface -- Research for Marketing -- The Process of Research -- Secondary Data - Uses and Limitations -- The Process of Sampling -- Survey and Panel/Syndicated Research -- Questionnaire Design -- Qualitative Research -- Measurement and Scales -- Attitudes and Measurement -- Experimentation -- Writing and Reading Research Reports -- Commissioning Marketing Research -- International Marketing Research -- App.: Statistics and Sampling -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
1861525761 9781861525765
Marketing research
658.83