Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.
Material type:
TextPublisher: London ; Boston : International Thomson Business Press, 1998Edition: Second editionDescription: xvi, 286 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 1861523718
- 9781861523716
- 658.8342
- HF5415.32. F678 1998
Contents:
1. Consumer-Oriented Marketing -- 2. Consumer Choice -- 3. Perceptual Processes -- 4. Cognitive and Behavioural Learning -- 5. Attitudes, Intentions and Behaviour -- 6. Motivation and Lifestyle -- 7. Personality and Cognitive Style -- 8. Consumers in Context -- 9. Consumers in Society.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8342 FOX (Browse shelf(Opens below)) | 1 | Available | A409705B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8342 FOU 486670 Consumer behaviour : for Auckland University of Technology / | 658.8342 FOU 486670 Consumer behaviour : for Auckland University of Technology / | 658.8342 FOU 486670 Consumer behaviour : for Auckland University of Technology / | 658.8342 FOX Consumer psychology for marketing / | 658.8342 FOX Marketing psychology : the paradigm in the wings / | 658.8342 FOX Understanding consumer choice / | 658.8342 FOX Explaining consumer choice / |
Includes bibliographical references (pages 254-279) and index.
1. Consumer-Oriented Marketing -- 2. Consumer Choice -- 3. Perceptual Processes -- 4. Cognitive and Behavioural Learning -- 5. Attitudes, Intentions and Behaviour -- 6. Motivation and Lifestyle -- 7. Personality and Cognitive Style -- 8. Consumers in Context -- 9. Consumers in Society.
Machine converted from AACR2 source record.
There are no comments on this title.
Log in to your account to post a comment.