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Foxall, G. R.,

Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown. - Second edition. - xvi, 286 pages : illustrations ; 25 cm

Includes bibliographical references (pages 254-279) and index.

Consumer-Oriented Marketing -- Consumer Choice -- Perceptual Processes -- Cognitive and Behavioural Learning -- Attitudes, Intentions and Behaviour -- Motivation and Lifestyle -- Personality and Cognitive Style -- Consumers in Context -- Consumers in Society. 1. 2. 3. 4. 5. 6. 7. 8. 9.

ISBN: 1861523718 9781861523716

LCCN: 98204222

Subjects--Topical Terms:
Consumer behavior.
Marketing--Psychological aspects

LC Class. No.: HF5415.32. / F678 1998

Dewey Class. No.: 658.8342