Image from Coce

Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.

By: Contributor(s): Material type: TextTextPublisher: London ; Boston : International Thomson Business Press, 1998Edition: Second editionDescription: xvi, 286 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1861523718
  • 9781861523716
Subject(s): DDC classification:
  • 658.8342
LOC classification:
  • HF5415.32. F678 1998
Contents:
1. Consumer-Oriented Marketing -- 2. Consumer Choice -- 3. Perceptual Processes -- 4. Cognitive and Behavioural Learning -- 5. Attitudes, Intentions and Behaviour -- 6. Motivation and Lifestyle -- 7. Personality and Cognitive Style -- 8. Consumers in Context -- 9. Consumers in Society.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 FOX (Browse shelf(Opens below)) 1 Available A409705B

Includes bibliographical references (pages 254-279) and index.

1. Consumer-Oriented Marketing -- 2. Consumer Choice -- 3. Perceptual Processes -- 4. Cognitive and Behavioural Learning -- 5. Attitudes, Intentions and Behaviour -- 6. Motivation and Lifestyle -- 7. Personality and Cognitive Style -- 8. Consumers in Context -- 9. Consumers in Society.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha