Communication planning : an integrated approach / Sherry Devereaux Ferguson.
Material type:
TextSeries: Sage series in public relations ; v. 1.Publisher: Thousand Oaks : Sage, [1999]Copyright date: ©1999Description: xiv, 262 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0761913149
- 9780761913146
- 0761913130
- 9780761913139
- 302.2
- P95.815. F47 1999
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 302.2 FER (Browse shelf(Opens below)) | 1 | Available | A269894B |
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Includes bibliographical references (pages 221-242) and index.
Introduction -- Part One. Strategic Planning Cultures -- The Making of Strategic Planning Cultures -- The Role of Integrated Communication Planning -- Part Two. Integrated Planning Processes -- Writing the Strategic Communication Plan (Multiyear or Annual) -- Writing the Multiyear or Annual Operational and Work Plans -- Writing the Communication Support Plan -- Writing the Contingency Plan for Crises -- Communication Theories: the Foundation for Planning -- Understanding the Psychology of Audiences -- The Bases of Source Credibility -- Message Design -- Message Design -- Choosing the Channel -- Part Four. Strategic Processes -- Strategic Approaches to Planning for Issues Management -- Planning Cooperative Strategies.
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