MARC details
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| fixed length control field |
02311cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20211102072702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
990216s1999 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99006168 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761913149 |
| Qualifying information |
pbk. (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761913146 |
| Qualifying information |
pbk. (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761913130 |
| Qualifying information |
cloth (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761913139 |
| Qualifying information |
cloth (acid-free paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10026964 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 99006168 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)40830047 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P95.815. |
| Item number |
F47 1999 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferguson, Sherry Devereaux, |
| Relator term |
author. |
| 9 (RLIN) |
229774 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Communication planning : |
| Remainder of title |
an integrated approach / |
| Statement of responsibility, etc. |
Sherry Devereaux Ferguson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer |
Sage, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1999] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 262 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Sage series in public relations ; |
| Volume/sequential designation |
v. 1 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 221-242) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| Miscellaneous information |
Part One. |
| Title |
Strategic Planning Cultures -- |
| -- |
The Making of Strategic Planning Cultures -- |
| -- |
The Role of Integrated Communication Planning -- |
| Miscellaneous information |
Part Two. |
| Title |
Integrated Planning Processes -- |
| -- |
Writing the Strategic Communication Plan (Multiyear or Annual) -- |
| -- |
Writing the Multiyear or Annual Operational and Work Plans -- |
| -- |
Writing the Communication Support Plan -- |
| -- |
Writing the Contingency Plan for Crises -- |
| -- |
Communication Theories: the Foundation for Planning -- |
| -- |
Understanding the Psychology of Audiences -- |
| -- |
The Bases of Source Credibility -- |
| -- |
Message Design -- |
| -- |
Message Design -- |
| -- |
Choosing the Channel -- |
| Miscellaneous information |
Part Four. |
| Title |
Strategic Processes -- |
| -- |
Strategic Approaches to Planning for Issues Management -- |
| -- |
Planning Cooperative Strategies. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication planning |
| 9 (RLIN) |
315789 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Sage series in public relations |
| Volume/sequential designation |
v. 1. |
| 9 (RLIN) |
241792 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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.b10026964 |
| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
302.2 FER |
| g |
1 |
| i |
A269894B |
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0 |
| l |
cmain |
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- |
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$236.12 |
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0 |
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27 |
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0 |
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0 |
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2 |
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.i10095615 |
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28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
