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Communication planning : an integrated approach / Sherry Devereaux Ferguson.

By: Material type: TextTextSeries: Sage series in public relations ; v. 1.Publisher: Thousand Oaks : Sage, [1999]Copyright date: ©1999Description: xiv, 262 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761913149
  • 9780761913146
  • 0761913130
  • 9780761913139
Subject(s): DDC classification:
  • 302.2
LOC classification:
  • P95.815. F47 1999
Contents:
Introduction -- Part One. Strategic Planning Cultures -- The Making of Strategic Planning Cultures -- The Role of Integrated Communication Planning -- Part Two. Integrated Planning Processes -- Writing the Strategic Communication Plan (Multiyear or Annual) -- Writing the Multiyear or Annual Operational and Work Plans -- Writing the Communication Support Plan -- Writing the Contingency Plan for Crises -- Communication Theories: the Foundation for Planning -- Understanding the Psychology of Audiences -- The Bases of Source Credibility -- Message Design -- Message Design -- Choosing the Channel -- Part Four. Strategic Processes -- Strategic Approaches to Planning for Issues Management -- Planning Cooperative Strategies.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 302.2 FER (Browse shelf(Opens below)) 1 Available A269894B

Includes bibliographical references (pages 221-242) and index.

Introduction -- Part One. Strategic Planning Cultures -- The Making of Strategic Planning Cultures -- The Role of Integrated Communication Planning -- Part Two. Integrated Planning Processes -- Writing the Strategic Communication Plan (Multiyear or Annual) -- Writing the Multiyear or Annual Operational and Work Plans -- Writing the Communication Support Plan -- Writing the Contingency Plan for Crises -- Communication Theories: the Foundation for Planning -- Understanding the Psychology of Audiences -- The Bases of Source Credibility -- Message Design -- Message Design -- Choosing the Channel -- Part Four. Strategic Processes -- Strategic Approaches to Planning for Issues Management -- Planning Cooperative Strategies.

Machine converted from AACR2 source record.

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