A marketing research project to establish the market place perception of accounting graduates within the Auckland area / G.A. Wakefield.

By: Contributor(s): Material type: TextTextSeries: Department of Accountancy and Law (AIT). Special reports ; 3Producer: [1991]Description: Spiralbound (48 pages) ; 30 cmSubject(s): Action note:
  • verified location 20240612 ST.
Summary: Research commissioned by the Accountancy and Law Department to evaluate the views of potential employers of accounting graduates in the Auckland area, about their relative awareness of polytechnic and university accdounting qualifications, and their willingness to employ either university of polytechnic-trained accounting graduates.
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Item type Current library Call number Status Date due Barcode
Manuscript (Special Collections) City Campus Library Special Collections Box No.: 182-2: ACLA/1015/3 (Browse shelf(Opens below)) Available

The report was commissioned by the AIT's Accountancy and Law Department and was submitted to the University of Waikato as a requirement for the Bachelor of Management Studies Degree.

Research commissioned by the Accountancy and Law Department to evaluate the views of potential employers of accounting graduates in the Auckland area, about their relative awareness of polytechnic and university accdounting qualifications, and their willingness to employ either university of polytechnic-trained accounting graduates.

verified location 20240612 ST.

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