A marketing research project to establish the market place perception of accounting graduates within the Auckland area /

Wakefield, G. A.,

A marketing research project to establish the market place perception of accounting graduates within the Auckland area / G.A. Wakefield. - Spiralbound (48 pages) ; 30 cm. - ACLA/1015 ; 3 . - Department of Accountancy and Law (AIT). [ID1101055520] Special reports ; 3 .

The report was commissioned by the AIT's Accountancy and Law Department and was submitted to the University of Waikato as a requirement for the Bachelor of Management Studies Degree.

Research commissioned by the Accountancy and Law Department to evaluate the views of potential employers of accounting graduates in the Auckland area, about their relative awareness of polytechnic and university accdounting qualifications, and their willingness to employ either university of polytechnic-trained accounting graduates.


College graduates--Employment--New Zealand--Auckland.
Accounting--Study and teaching (Higher)--New Zealand.

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