Communication yearbook. 33 / edited by Christina S. Beck.
Material type: TextPublisher: New York : Routledge, 2009Copyright date: ©2009 Description: xix, 516 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780415999618 (hardback)
- 302.2 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 302.2 COM (Browse shelf(Opens below)) | 1 | Available | A437711B |
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302.2 COM Communication yearbook. 36 / | 302.2 COM Communication yearbook. 35 / | 302.2 COM Communication yearbook. 34 / | 302.2 COM Communication yearbook. 33 / | 302.2 COM Communication yearbook. 32 / | 302.2 COM Communication yearbook. 31 / | 302.2 COM Communication yearbook. 30 / |
Includes bibliographical references and index.
1. The boomerang effect: a synthesis of findings and a preliminary theoretical framework / Sahara Byrne and Philip Solomon Hart -- 2. Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking / Jos Hornikx and Daniel J. O'Keefe -- 3. The role of message tailoring in the development of persuasive health communication messages / Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski Aldrich -- 4. An integrated model of knowledge sharing in contemporary communication environments / Marni Heinz and Ronald E. Rice -- 5. Communicating quantitative risk information / Christine Skubisz, Torsten Reimer and Ulrich Hoffrage -- 6. Opening up the conversation on genetics and genomics in families: the space for communication scholars / Kathleen M. Galvin and Lauren H. Grill -- 7. Discourse, gender and the meaning of work: rearticulating science, technology and engineering careers through communicative lenses / Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell -- 8. Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences / Caryn E. Medved -- 9. Discourse of volunteerism / Shiv Ganesh and Kirstie McAllum -- 10. Public interest media advocacy and activism as a social movement / Philip M. Napoli -- 11. Apologia, image repair and reconciliation: the application, limitations and future directions of apologetic rhetoric / Emil B. Towner.
"Published annually for the International Communication Association."
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