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Communication yearbook. 33 / edited by Christina S. Beck.

Contributor(s): Material type: TextTextPublisher: New York : Routledge, 2009Copyright date: ©2009 Description: xix, 516 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415999618 (hardback)
Subject(s): DDC classification:
  • 302.2 23
Contents:
1. The boomerang effect: a synthesis of findings and a preliminary theoretical framework / Sahara Byrne and Philip Solomon Hart -- 2. Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking / Jos Hornikx and Daniel J. O'Keefe -- 3. The role of message tailoring in the development of persuasive health communication messages / Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski Aldrich -- 4. An integrated model of knowledge sharing in contemporary communication environments / Marni Heinz and Ronald E. Rice -- 5. Communicating quantitative risk information / Christine Skubisz, Torsten Reimer and Ulrich Hoffrage -- 6. Opening up the conversation on genetics and genomics in families: the space for communication scholars / Kathleen M. Galvin and Lauren H. Grill -- 7. Discourse, gender and the meaning of work: rearticulating science, technology and engineering careers through communicative lenses / Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell -- 8. Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences / Caryn E. Medved -- 9. Discourse of volunteerism / Shiv Ganesh and Kirstie McAllum -- 10. Public interest media advocacy and activism as a social movement / Philip M. Napoli -- 11. Apologia, image repair and reconciliation: the application, limitations and future directions of apologetic rhetoric / Emil B. Towner.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 302.2 COM (Browse shelf(Opens below)) 1 Available A437711B

Includes bibliographical references and index.

1. The boomerang effect: a synthesis of findings and a preliminary theoretical framework / Sahara Byrne and Philip Solomon Hart -- 2. Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking / Jos Hornikx and Daniel J. O'Keefe -- 3. The role of message tailoring in the development of persuasive health communication messages / Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski Aldrich -- 4. An integrated model of knowledge sharing in contemporary communication environments / Marni Heinz and Ronald E. Rice -- 5. Communicating quantitative risk information / Christine Skubisz, Torsten Reimer and Ulrich Hoffrage -- 6. Opening up the conversation on genetics and genomics in families: the space for communication scholars / Kathleen M. Galvin and Lauren H. Grill -- 7. Discourse, gender and the meaning of work: rearticulating science, technology and engineering careers through communicative lenses / Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell -- 8. Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences / Caryn E. Medved -- 9. Discourse of volunteerism / Shiv Ganesh and Kirstie McAllum -- 10. Public interest media advocacy and activism as a social movement / Philip M. Napoli -- 11. Apologia, image repair and reconciliation: the application, limitations and future directions of apologetic rhetoric / Emil B. Towner.

"Published annually for the International Communication Association."

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