Communication yearbook. 33 /
Communication yearbook. 33 /
edited by Christina S. Beck.
- xix, 516 pages ; 24 cm
Includes bibliographical references and index.
The boomerang effect: a synthesis of findings and a preliminary theoretical framework / Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking / The role of message tailoring in the development of persuasive health communication messages / An integrated model of knowledge sharing in contemporary communication environments / Communicating quantitative risk information / Opening up the conversation on genetics and genomics in families: the space for communication scholars / Discourse, gender and the meaning of work: rearticulating science, technology and engineering careers through communicative lenses / Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences / Discourse of volunteerism / Public interest media advocacy and activism as a social movement / Apologia, image repair and reconciliation: the application, limitations and future directions of apologetic rhetoric / Sahara Byrne and Philip Solomon Hart -- Jos Hornikx and Daniel J. O'Keefe -- Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski Aldrich -- Marni Heinz and Ronald E. Rice -- Christine Skubisz, Torsten Reimer and Ulrich Hoffrage -- Kathleen M. Galvin and Lauren H. Grill -- Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell -- Caryn E. Medved -- Shiv Ganesh and Kirstie McAllum -- Philip M. Napoli -- Emil B. Towner. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
"Published annually for the International Communication Association."
9780415999618 (hardback)
Communication.
302.2
Includes bibliographical references and index.
The boomerang effect: a synthesis of findings and a preliminary theoretical framework / Adapting consumer advertising appeals to cultural values: a meta-analytic review of effects on persuasiveness and ad liking / The role of message tailoring in the development of persuasive health communication messages / An integrated model of knowledge sharing in contemporary communication environments / Communicating quantitative risk information / Opening up the conversation on genetics and genomics in families: the space for communication scholars / Discourse, gender and the meaning of work: rearticulating science, technology and engineering careers through communicative lenses / Crossing and transforming occupational and household gendered divisions of labor: reviewing literatures and deconstructing differences / Discourse of volunteerism / Public interest media advocacy and activism as a social movement / Apologia, image repair and reconciliation: the application, limitations and future directions of apologetic rhetoric / Sahara Byrne and Philip Solomon Hart -- Jos Hornikx and Daniel J. O'Keefe -- Seth M. Noar, Nancy Grant Harrington and Rosalie Shemanski Aldrich -- Marni Heinz and Ronald E. Rice -- Christine Skubisz, Torsten Reimer and Ulrich Hoffrage -- Kathleen M. Galvin and Lauren H. Grill -- Lorraine G. Kisselburgh, Brenda L. Berkelaar, and Patrice M. Buzzanell -- Caryn E. Medved -- Shiv Ganesh and Kirstie McAllum -- Philip M. Napoli -- Emil B. Towner. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
"Published annually for the International Communication Association."
9780415999618 (hardback)
Communication.
302.2