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Essentials of business research : a guide to doing your research project / Jonathan Wilson.

By: Material type: TextTextPublisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Edition: Second editionDescription: xxii, 352 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1446257320
  • 9781446257326
  • 1446257339
  • 9781446257333
Other title:
  • Guide to doing your research project
Subject(s): Additional physical formats: No titleDDC classification:
  • 650.072 23
LOC classification:
  • HD30.4 .W55 2014
Contents:
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 650.072 WIL (Browse shelf(Opens below)) 1 Issued 04/12/2024 A537812B

Includes Internet access.

Includes bibliographical references and index.

An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

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