Essentials of business research : a guide to doing your research project /
Wilson, Jonathan
Essentials of business research : a guide to doing your research project / Guide to doing your research project Jonathan Wilson. - Second edition. - xxii, 352 pages : illustrations ; 24 cm
Includes Internet access.
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
1446257320 9781446257326 1446257339 9781446257333
2013939977
Business--Research--Methodology.
Dissertations, Academic.
HD30.4 / .W55 2014
650.072
Essentials of business research : a guide to doing your research project / Guide to doing your research project Jonathan Wilson. - Second edition. - xxii, 352 pages : illustrations ; 24 cm
Includes Internet access.
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
1446257320 9781446257326 1446257339 9781446257333
2013939977
Business--Research--Methodology.
Dissertations, Academic.
HD30.4 / .W55 2014
650.072