Economics for managers / Paul G. Farnham.
Material type: TextCopyright date: ©2014Edition: Third EditionDescription: xxvii, 520 pages : illustrations ; 28cmContent type:- text
- umediated
- volume
- 9780132773706
- 0132773708
- HB171.5 .F2487 2014
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 330.024658 FAR (Browse shelf(Opens below)) | 1 | Issued | 10/10/2024 | A547586B | |
Book | City Campus City Campus Main Collection | 330.024658 FAR (Browse shelf(Opens below)) | 1 | Available | A479847B |
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330.024468 WIL Managerial economics : a problem-solving approach / | 330.024658 ADA Managerial economics for decision making / | 330.024658 FAR Economics for managers / | 330.024658 FAR Economics for managers / | 330.024658 FAR Economics for managers / | 330.028 AME Advanced econometrics / | 330.0285554 HSI Economic and business analysis : quantitative methods using spreadsheets / |
Includes bibliographical references and index.
Microeconomic analysis -- Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Macroeconomic analysis -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Integration of the frameworks -- Combining micro and macro analysis for managerial decision making -- Solutions to even-numbered problems -- Glossary -- Index
"For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student." -- Publisher
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