Image from Coce

Consumer behaviour / Zubin Sethna & Jim Blythe.

By: Contributor(s): Material type: TextTextPublisher: Los Angeles : SAGE, 2019Copyright date: ©2019Edition: 4th editionDescription: xxiii, 549 pages : illustrations ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1526450003
  • 9781526450005
  • 1526450011
  • 9781526450012
Other title:
  • Consumer behavior
Subject(s): DDC classification:
  • 658.8342 23
Contents:
Part 1. Consumer Behaviour in Context : -- 1. Understanding Consumer Behaviour -- 2. Decisions, Behaviours and Interactions -- 3. Innovation and Digital Technologies -- 4. Consumption in B2C vs. B2B -- 5. Consumer Journeys Through the Gardens of Technology -- Part 2. Consumers as Individuals (The Psychological Issues) : -- 6. Drive, Motivation and Hedonism -- 7. The Self and Personality -- 8. Perception -- 9. Learning and Knowledge -- 10. Attitude Formation and Change -- Part 3. Consumers as Social Actors (The Sociological Issues) : -- 11. Reference Groups -- 12. Age, Gender and Familial Roles -- 13. Culture and Social Mobility -- 14. Ethical Consumption -- 15. Sustainable Consumption.
Summary: "Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8342 SET (Browse shelf(Opens below)) 1 Available A563640B
Book City Campus City Campus Main Collection 658.8342 SET (Browse shelf(Opens below)) 1 Available A550367B
Book City Campus City Campus Main Collection 658.8342 SET (Browse shelf(Opens below)) 1 Available A550365B

Previous edition: 2016.

Includes bibliographical references and index.

Part 1. Consumer Behaviour in Context : -- 1. Understanding Consumer Behaviour -- 2. Decisions, Behaviours and Interactions -- 3. Innovation and Digital Technologies -- 4. Consumption in B2C vs. B2B -- 5. Consumer Journeys Through the Gardens of Technology -- Part 2. Consumers as Individuals (The Psychological Issues) : -- 6. Drive, Motivation and Hedonism -- 7. The Self and Personality -- 8. Perception -- 9. Learning and Knowledge -- 10. Attitude Formation and Change -- Part 3. Consumers as Social Actors (The Sociological Issues) : -- 11. Reference Groups -- 12. Age, Gender and Familial Roles -- 13. Culture and Social Mobility -- 14. Ethical Consumption -- 15. Sustainable Consumption.

"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.

There are no comments on this title.

to post a comment.

Powered by Koha