Consumer behaviour /
Sethna, Zubin,
Consumer behaviour / Consumer behavior Zubin Sethna & Jim Blythe. - 4th edition. - xxiii, 549 pages : illustrations ; 25 cm
Previous edition: 2016.
Includes bibliographical references and index.
Consumer Behaviour in Context : -- Understanding Consumer Behaviour -- Decisions, Behaviours and Interactions -- Innovation and Digital Technologies -- Consumption in B2C vs. B2B -- Consumer Journeys Through the Gardens of Technology -- Consumers as Individuals (The Psychological Issues) : -- Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Consumers as Social Actors (The Sociological Issues) : -- Reference Groups -- Age, Gender and Familial Roles -- Culture and Social Mobility -- Ethical Consumption -- Sustainable Consumption. Part 1. 1. 2. 3. 4. 5. Part 2. 6. 7. 8. 9. 10. Part 3. 11. 12. 13. 14. 15.
"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
1526450003 9781526450005 1526450011 9781526450012
Consumer behavior.
658.8342
Consumer behaviour / Consumer behavior Zubin Sethna & Jim Blythe. - 4th edition. - xxiii, 549 pages : illustrations ; 25 cm
Previous edition: 2016.
Includes bibliographical references and index.
Consumer Behaviour in Context : -- Understanding Consumer Behaviour -- Decisions, Behaviours and Interactions -- Innovation and Digital Technologies -- Consumption in B2C vs. B2B -- Consumer Journeys Through the Gardens of Technology -- Consumers as Individuals (The Psychological Issues) : -- Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Consumers as Social Actors (The Sociological Issues) : -- Reference Groups -- Age, Gender and Familial Roles -- Culture and Social Mobility -- Ethical Consumption -- Sustainable Consumption. Part 1. 1. 2. 3. 4. 5. Part 2. 6. 7. 8. 9. 10. Part 3. 11. 12. 13. 14. 15.
"Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice."--Publisher's website.
1526450003 9781526450005 1526450011 9781526450012
Consumer behavior.
658.8342