Designing quality survey questions / Sheila B. Robinson, Kimberly Firth Leonard.

By:

Robinson, Sheila B, 1964- [author.]

Contributor(s):

Leonard, Kimberly Firth [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1506330541
9781506330549

Subject(s):

Additional physical formats: No titleDDC classification:

300.723 23

LOC classification:

HM538 .R63 2019

Contents:

Why Quality Surveys and Questions Matter -- What to consider before drafting survey questions -- How to develop survey questions and response options -- Knowing when a survey is ready for use

Summary: Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	North Campus North Campus Main Collection	300.723 ROB (Browse shelf(Opens below))	1	Available		A533715B

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Includes bibliographical references and index.

Why Quality Surveys and Questions Matter -- What to consider before drafting survey questions -- How to develop survey questions and response options -- Knowing when a survey is ready for use

Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.

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