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Designing quality survey questions / Sheila B. Robinson, Kimberly Firth Leonard.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, California : SAGE Publications, Inc., [2019]Copyright date: ©2019Description: xxiii, 229 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1506330541
  • 9781506330549
Subject(s): Additional physical formats: No titleDDC classification:
  • 300.723 23
LOC classification:
  • HM538 .R63 2019
Contents:
Why Quality Surveys and Questions Matter -- What to consider before drafting survey questions -- How to develop survey questions and response options -- Knowing when a survey is ready for use
Summary: Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 300.723 ROB (Browse shelf(Opens below)) 1 Available A533715B

Includes bibliographical references and index.

Why Quality Surveys and Questions Matter -- What to consider before drafting survey questions -- How to develop survey questions and response options -- Knowing when a survey is ready for use

Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.

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