Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own / Rob Gray.
Material type: TextPublisher: Bath : Crimson, 2014Copyright date: ©2014Description: vi, 232 pages ; 22 cmContent type:- text
- unmediated
- volume
- 1780592299
- 9781780592299
- 658.827 23
- HD69.B7 G73 2014
- Also issued online.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.827 GRA (Browse shelf(Opens below)) | 1 | Available | A483575B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
Includes index.
Awful advertising -- What's the deal? -- Provoking a social media backlash -- When NPD stands for new product disaster -- Stupid stunts -- Regrettable rebranding -- Can you believe it? -- Wide of the mark -- Baffling brand extensions -- Lost in translation -- Unwise refinement and marketing u-turns.
"By turns of insightful, funny and practical, Great Brand Blunders examines over 150 marketing disasters from across the globe--many featuring household name brands such as Apple, Virgin, Coca Cola and McDonald's--and treats each one as an amazing learning opportunity"--Back cover.
Also issued online.
Machine converted from AACR2 source record.
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