Image from Coce

Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own / Rob Gray.

By: Material type: TextTextPublisher: Bath : Crimson, 2014Copyright date: ©2014Description: vi, 232 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1780592299
  • 9781780592299
Subject(s): Additional physical formats: No titleDDC classification:
  • 658.827 23
LOC classification:
  • HD69.B7 G73 2014
Available additional physical forms:
  • Also issued online.
Contents:
Awful advertising -- What's the deal? -- Provoking a social media backlash -- When NPD stands for new product disaster -- Stupid stunts -- Regrettable rebranding -- Can you believe it? -- Wide of the mark -- Baffling brand extensions -- Lost in translation -- Unwise refinement and marketing u-turns.
Summary: "By turns of insightful, funny and practical, Great Brand Blunders examines over 150 marketing disasters from across the globe--many featuring household name brands such as Apple, Virgin, Coca Cola and McDonald's--and treats each one as an amazing learning opportunity"--Back cover.
Tags from this library: No tags from this library for this title. Log in to add tags.

Includes index.

Awful advertising -- What's the deal? -- Provoking a social media backlash -- When NPD stands for new product disaster -- Stupid stunts -- Regrettable rebranding -- Can you believe it? -- Wide of the mark -- Baffling brand extensions -- Lost in translation -- Unwise refinement and marketing u-turns.

"By turns of insightful, funny and practical, Great Brand Blunders examines over 150 marketing disasters from across the globe--many featuring household name brands such as Apple, Virgin, Coca Cola and McDonald's--and treats each one as an amazing learning opportunity"--Back cover.

Also issued online.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha