Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own /
Gray, Rob,
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own / Rob Gray. - vi, 232 pages ; 22 cm
Includes index.
Awful advertising -- What's the deal? -- Provoking a social media backlash -- When NPD stands for new product disaster -- Stupid stunts -- Regrettable rebranding -- Can you believe it? -- Wide of the mark -- Baffling brand extensions -- Lost in translation -- Unwise refinement and marketing u-turns.
"By turns of insightful, funny and practical, Great Brand Blunders examines over 150 marketing disasters from across the globe--many featuring household name brands such as Apple, Virgin, Coca Cola and McDonald's--and treats each one as an amazing learning opportunity"--Back cover.
1780592299 9781780592299
Natl Book Network, Oreil Customer Service Dept 15200 Nbn Way Bldg D Po Box 190, Blue Ridge Summit, PA, USA, 17214-0190 SAN 630-0065
2014432540
Branding (Marketing)--Case studies
Brand name products--Case studies
Electronic commerce--Case studies
Social media.
Marketing.
Advertising.
HD69.B7 / G73 2014
658.827
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own / Rob Gray. - vi, 232 pages ; 22 cm
Includes index.
Awful advertising -- What's the deal? -- Provoking a social media backlash -- When NPD stands for new product disaster -- Stupid stunts -- Regrettable rebranding -- Can you believe it? -- Wide of the mark -- Baffling brand extensions -- Lost in translation -- Unwise refinement and marketing u-turns.
"By turns of insightful, funny and practical, Great Brand Blunders examines over 150 marketing disasters from across the globe--many featuring household name brands such as Apple, Virgin, Coca Cola and McDonald's--and treats each one as an amazing learning opportunity"--Back cover.
1780592299 9781780592299
Natl Book Network, Oreil Customer Service Dept 15200 Nbn Way Bldg D Po Box 190, Blue Ridge Summit, PA, USA, 17214-0190 SAN 630-0065
2014432540
Branding (Marketing)--Case studies
Brand name products--Case studies
Electronic commerce--Case studies
Social media.
Marketing.
Advertising.
HD69.B7 / G73 2014
658.827