Rural tourism and enterprise : management, marketing and sustainability / edited by Ade Oriade and Peter Robinson.

Includes bibliographical references and index.

Introduction / Ade Oriade and Peter Robinson -- Part 1. Management and marketing rural tourism and enterprise in developed economies : -- 1. Rural enterprise business development: the developed world context / Peter Robinson & Alison Murray -- 2. Selling to consumers / Sammy Li, Roya Rahimi & Nikolaos Stylos -- 3. Sustainability, CSR and ethics : developed economies perspective / Caroline Wiscombe -- 4. Community engagement and rural tourism enterprise / Peter Wiltshier -- 5. Social enterprise and the rural landscape / Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson -- Part 2. Management and marketing rural tourism and enterprise: developing world context : -- 6. The rural business environment in developing economies / Solomon Olorunfemi Olubiyo & Ade Oriade -- 7. Marketing and communications and rural business in developing countries / Abiodun Elijah Obayelu & Nikolaos Stylos -- 8. Consumers and rural tourism in developing economies / Vivienne Saverimuttu and Maria Estela Varua -- 9. Sustainability and ethics in rural business and tourism in the developing world / Weng Marc Lim and Sine Heitman -- 10. Community engagement, rural institutions and rural tourism business in developing countries / Anahita Malek, Fabio Carbone & Asia Alder -- Part 3. Strategies for rural business management and growth : -- 11. Challenges and strategies for rural business operations in developed and developing economies / Ade Oriade and Peter Robinson -- 12. Developing and growing knowledge within rural tourism enterprises / Tony Greenwood and Jo Tate -- 13. Collaborate to innovate : challenges and strategies for rural business to innovate / Ainurul Rosli, Jane Chang and Maria L. Granados -- 14. Strategies for rural business growth / Crispin Dale, Neil Robinson and Mike Evans -- 15. Opportunities for growth : the rural tourism policy and planning perspective / Caroline Wiscombe and Steve Gelder -- Conclusion / Ade Oriade and Peter Robinson.