Rural tourism and enterprise : management, marketing and sustainability /
Rural tourism and enterprise : management, marketing and sustainability /
Management, marketing and sustainability
edited by Ade Oriade and Peter Robinson.
- xxix, 253 pages : illustrations ; 25 cm
- CABI tourism texts .
- CABI tourism texts. .
Includes bibliographical references and index.
Introduction / Management and marketing rural tourism and enterprise in developed economies : -- Rural enterprise business development: the developed world context / Selling to consumers / Sustainability, CSR and ethics : developed economies perspective / Community engagement and rural tourism enterprise / Social enterprise and the rural landscape / Management and marketing rural tourism and enterprise: developing world context : -- The rural business environment in developing economies / Marketing and communications and rural business in developing countries / Consumers and rural tourism in developing economies / Sustainability and ethics in rural business and tourism in the developing world / Community engagement, rural institutions and rural tourism business in developing countries / Strategies for rural business management and growth : -- Challenges and strategies for rural business operations in developed and developing economies / Developing and growing knowledge within rural tourism enterprises / Collaborate to innovate : challenges and strategies for rural business to innovate / Strategies for rural business growth / Opportunities for growth : the rural tourism policy and planning perspective / Conclusion / Ade Oriade and Peter Robinson -- Peter Robinson & Alison Murray -- Sammy Li, Roya Rahimi & Nikolaos Stylos -- Caroline Wiscombe -- Peter Wiltshier -- Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson -- Solomon Olorunfemi Olubiyo & Ade Oriade -- Abiodun Elijah Obayelu & Nikolaos Stylos -- Vivienne Saverimuttu and Maria Estela Varua -- Weng Marc Lim and Sine Heitman -- Anahita Malek, Fabio Carbone & Asia Alder -- Ade Oriade and Peter Robinson -- Tony Greenwood and Jo Tate -- Ainurul Rosli, Jane Chang and Maria L. Granados -- Crispin Dale, Neil Robinson and Mike Evans -- Caroline Wiscombe and Steve Gelder -- Ade Oriade and Peter Robinson. Part 1. 1. 2. 3. 4. 5. Part 2. 6. 7. 8. 9. 10. Part 3. 11. 12. 13. 14. 15.
1780647506 9781780647500 1780647492 9781780647494
2016045663
Rural tourism--Marketing
Sustainable tourism.
Rural tourism.
G155.A1 / R87 2017
910.68
Includes bibliographical references and index.
Introduction / Management and marketing rural tourism and enterprise in developed economies : -- Rural enterprise business development: the developed world context / Selling to consumers / Sustainability, CSR and ethics : developed economies perspective / Community engagement and rural tourism enterprise / Social enterprise and the rural landscape / Management and marketing rural tourism and enterprise: developing world context : -- The rural business environment in developing economies / Marketing and communications and rural business in developing countries / Consumers and rural tourism in developing economies / Sustainability and ethics in rural business and tourism in the developing world / Community engagement, rural institutions and rural tourism business in developing countries / Strategies for rural business management and growth : -- Challenges and strategies for rural business operations in developed and developing economies / Developing and growing knowledge within rural tourism enterprises / Collaborate to innovate : challenges and strategies for rural business to innovate / Strategies for rural business growth / Opportunities for growth : the rural tourism policy and planning perspective / Conclusion / Ade Oriade and Peter Robinson -- Peter Robinson & Alison Murray -- Sammy Li, Roya Rahimi & Nikolaos Stylos -- Caroline Wiscombe -- Peter Wiltshier -- Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson -- Solomon Olorunfemi Olubiyo & Ade Oriade -- Abiodun Elijah Obayelu & Nikolaos Stylos -- Vivienne Saverimuttu and Maria Estela Varua -- Weng Marc Lim and Sine Heitman -- Anahita Malek, Fabio Carbone & Asia Alder -- Ade Oriade and Peter Robinson -- Tony Greenwood and Jo Tate -- Ainurul Rosli, Jane Chang and Maria L. Granados -- Crispin Dale, Neil Robinson and Mike Evans -- Caroline Wiscombe and Steve Gelder -- Ade Oriade and Peter Robinson. Part 1. 1. 2. 3. 4. 5. Part 2. 6. 7. 8. 9. 10. Part 3. 11. 12. 13. 14. 15.
1780647506 9781780647500 1780647492 9781780647494
2016045663
Rural tourism--Marketing
Sustainable tourism.
Rural tourism.
G155.A1 / R87 2017
910.68