International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
Material type: TextPublisher: Melbourne, Victoria : Pearson Australia, [2017]Copyright date: ©2017Edition: 7E [edition]Description: xxviii, 681 pages : illustrations, photographs ; 27 cmContent type:- text
- unmediated
- volume
- 9781488611162
- 1488611165
- 658.840095 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.840095 FLE (Browse shelf(Opens below)) | 1 | Available | A516671B | ||
Book | City Campus City Campus Main Collection | 658.840095 FLE (Browse shelf(Opens below)) | 1 | Available | A539587B |
Includes bibliographical references and index.
1. Rationale for international marketing -- Part A. The environment of international marketing : -- 2. Avoiding the pitfalls of the international political and legal environment -- 3. Appreciating the dynamics of the international economic and financial environment -- 4. Catering for the social and cultural environment of international marketing -- 5. Technology change and international marketing -- 6. Contemporary environmental variables in international marketing -- Part B. Strategies for international marketing : -- 7. Research in international markets -- 8. International market selection and entry -- 9. International competitive strategy -- 10. Internationalization, relationships and networks -- 11. Globalisation -- 12. Planning for effective international marketing -- Part C. International marketing implementation : -- 13. Modifying products for international markets -- 14. International pricing for profit -- 15. Promotion in international marketing -- 16. Effective international distribution -- 17. Marketing services and projects internationally -- 18. International marketing in the decade ahead -- Index.
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