MARC details
| 000 -LEADER |
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| fixed length control field |
02811cam a2200397 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109171009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160322s2017 vraao b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781488611162 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1488611165 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b19977645 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)946030388 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU@ |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
XC$ |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
a------ |
| -- |
p------ |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.840095 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletcher, Richard, |
| Dates associated with a name |
1940- |
| Relator term |
author. |
| 9 (RLIN) |
444123 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing : |
| Remainder of title |
an Asia-Pacific perspective / |
| Statement of responsibility, etc. |
Richard Fletcher, Heather Crawford. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7E [edition] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Melbourne, Victoria : |
| Name of producer, publisher, distributor, manufacturer |
Pearson Australia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 681 pages : |
| Other physical details |
illustrations, photographs ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
tx |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Rationale for international marketing -- Part A. The environment of international marketing : -- 2. Avoiding the pitfalls of the international political and legal environment -- 3. Appreciating the dynamics of the international economic and financial environment -- 4. Catering for the social and cultural environment of international marketing -- 5. Technology change and international marketing -- 6. Contemporary environmental variables in international marketing -- Part B. Strategies for international marketing : -- 7. Research in international markets -- 8. International market selection and entry -- 9. International competitive strategy -- 10. Internationalization, relationships and networks -- 11. Globalisation -- 12. Planning for effective international marketing -- Part C. International marketing implementation : -- 13. Modifying products for international markets -- 14. International pricing for profit -- 15. Promotion in international marketing -- 16. Effective international distribution -- 17. Marketing services and projects internationally -- 18. International marketing in the decade ahead -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| Geographic subdivision |
Asia |
| 9 (RLIN) |
611934 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| Geographic subdivision |
Pacific Area |
| 9 (RLIN) |
611936 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crawford, Heather, |
| Relator term |
author. |
| 9 (RLIN) |
869109 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b19977645 |
| b |
06-09-21 |
| c |
10-04-17 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.840095 FLE |
| g |
1 |
| i |
A539587B |
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0 |
| l |
cmain |
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Mon 07 Oct 2019 07:45AM: IN TRANSIT from libdeskn to cmain. Tue 15 Oct 2019: IN TRANSIT TOO LONG. Thu 26 Dec 2019: IN TRANSIT TOO LONG |
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Wed 18 Dec 2019 10:30AM: IN TRANSIT from libdeskn to cmain |
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19-04-17 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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08-06-18 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
19-04-17 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
vra |
| -- |
0 |
