The interactive instructor : the definitive guide to excellent customer care on the gym floor / Kris Tynan.

Includes bibliographical references.

"About the Interactive Instructor: Ask any gym club manager and they will tell you it's an easy business. Make your members feel welcomed, valued, reassured that they're on the right track and offer great service, simple words yet as an industry the gym business is failing to deliver. Maintaining members is the single biggest threat to the success of this exciting sector and there is a solution. Kris Tynan is one of the most respected Gym Managers on the circuit and has presented the ideals of the Interactive Instructor worldwide to great acclaim. Kris has now condensed years of practical experience and skills into a single text that will enable gym floor instructors - new and experienced - to communicate with customers more confidently. So if you're a manager, instructor or personal trainer this book will reveal some must-know communication essentials that will dramatically improve the way you relate to your clients and help keep them engaged, motivated and - above all - loyal to you." -- Provided by publisher.