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Marketing / Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic.

By: Contributor(s): Material type: TextTextAnalytics: Show analyticsPublisher: North Ryde, NSW : McGraw-Hill Education, [2015]Copyright date: ©2015Description: xxix, 513 pages : colour illustrations, charts ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781743077023 (paperback)
  • 1743077025 (paperback)
Subject(s): DDC classification:
  • 658.8 23
Summary: What is marketing? You may not know it but marketing is already familiar to you. You participate in the every day. How do you excite the customer? Good marketing is not random. It requires thoughtful planning to create, capture, communicate and deliver value. Social media gets serious - Having a social media presence is increasingly integral in marketing. The final pitch - Let's see how all this works in theory and in practice. Switch on and click... marketing!
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 GRE (Browse shelf(Opens below)) 0 Missing A540645B
Book City Campus City Campus Main Collection 658.8 GRE (Browse shelf(Opens below)) 1 Available A540649B
Book City Campus City Campus Main Collection 658.8 GRE (Browse shelf(Opens below)) 1 Available A557501B
Book City Campus City Campus Main Collection 658.8 GRE (Browse shelf(Opens below)) 0 Available A557481B
Book South Campus South Campus Main Collection 658.8 GRE (Browse shelf(Opens below)) 1 Available A557455B
Book South Campus South Campus Main Collection 658.8 GRE (Browse shelf(Opens below)) 1 Available A557466B

Includes bibliographical references and index.

What is marketing? You may not know it but marketing is already familiar to you. You participate in the every day. How do you excite the customer? Good marketing is not random. It requires thoughtful planning to create, capture, communicate and deliver value. Social media gets serious - Having a social media presence is increasingly integral in marketing. The final pitch - Let's see how all this works in theory and in practice. Switch on and click... marketing!

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