Marketing / (Record no. 1301726)

MARC details
000 -LEADER
fixed length control field 02911cam a22005534i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230526151323.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140116s2015 xnaad e 001 0 eng
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781743077023 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1743077025 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b14787416
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)889726383
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Level 2, 82 Waterloo Road North Ryde NSW 2113
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Description conventions rda
Transcribing agency AU@
Modifying agency OCLCO
-- OCLCF
-- BTCTA
042 ## - AUTHENTICATION CODE
Authentication code anuc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code u-at---
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv,
Relator term author.
9 (RLIN) 841441
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture North Ryde, NSW :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice [2015]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 513 pages :
Other physical details colour illustrations, charts ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Content type code sti
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. What is marketing? You may not know it but marketing is already familiar to you. You participate in the every day. How do you excite the customer? Good marketing is not random. It requires thoughtful planning to create, capture, communicate and deliver value. Social media gets serious - Having a social media presence is increasingly integral in marketing. The final pitch - Let's see how all this works in theory and in practice. Switch on and click... marketing!
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Australia
9 (RLIN) 621881
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision Australia
9 (RLIN) 585200
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
Geographic subdivision Australia
9 (RLIN) 684181
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
Geographic subdivision Australia
9 (RLIN) 684187
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
Geographic subdivision Australia
9 (RLIN) 578361
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision Australia
9 (RLIN) 583855
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael,
Relator term author.
9 (RLIN) 841444
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mathews, Shane,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harrigan, Paul,
Relator term author.
9 (RLIN) 835588
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bucic, Tania,
Relator term author.
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b14787416
b 06-09-21
c 10-12-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8 GRE
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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945 ## - LOCAL PROCESSING INFORMATION (OCLC)
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- (2)c
-- (2)s
Operator's initials, OID (RLIN) 07-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- xna
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme
        City Campus City Campus City Campus Main Collection 18/01/2016 142.00 i13469599 7 25 658.8 GRE A557501B 09/10/2024 22/07/2024 1 142.00 31/10/2021 Book  
        City Campus City Campus City Campus Main Collection 18/01/2016 142.00 i13469605 5 17 658.8 GRE A557481B 22/12/2022 09/12/2022   142.00 31/10/2021 Book  
        City Campus City Campus City Campus Main Collection 30/03/2017 136.32 i13545851 6 73 658.8 GRE A540649B 13/06/2022 03/06/2022 1 136.32 31/10/2021 Book  
  Missing     City Campus City Campus City Campus Main Collection 30/03/2017 136.32 i13545863 1 15 658.8 GRE A540645B 12/03/2024 12/03/2024   136.32 31/10/2021 Book Dewey Decimal Classification
        South Campus South Campus South Campus Main Collection 18/01/2016 136.32 i13469617     658.8 GRE A557455B 16/01/2024 25/07/2019 1 136.32 31/10/2021 Book  
        South Campus South Campus South Campus Main Collection 18/01/2016 136.32 i13469629 1 3 658.8 GRE A557466B 16/01/2024 29/10/2019 1 136.32 31/10/2021 Book