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MM4 / Dawn Iacobucci.

By: Material type: TextTextPublisher: Mason, Ohio : South-Western, [2013?]Copyright date: ©2013Edition: Student editionDescription: xi, 244 pages : illustrations ; 28 cm + 9 cardsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • card
  • volume
ISBN:
  • 1133629385
  • 9781133629382
Other title:
  • Marketing management
  • MM 4 [Cover title]
  • MM [Spine title]
Subject(s): Additional physical formats: No titleDDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13 .L33 2013
Contents:
Part I: MARKETING STRATEGY -- 1. Why Is Marketing Management Important? -- 2. Customer Behavior -- 3. Segmentation -- 4. Targeting -- 5. Positioning -- Part II: PRODUCT POSITIONING -- 6. Goods and Services -- 7. Brands -- 8. New Products -- Part III: POSITIONING VIA PRICE, PLACE, PROMOTION -- 9. Pricing -- 10. Channels of Distribution and Logistics -- 11. Advertising Messages and Marketing Communications -- 12. Integrated Marketing Communications and Media Choices -- 13. Social Media -- Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS -- 14. Customer Satisfaction and Customer Relationships -- 15. Marketing Research Tools -- Part V: CAPSTONE -- 16. Marketing Strategy -- 17. Marketing Plan.
Summary: "Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success." --Publisher's website
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 IAC (Browse shelf(Opens below)) 0 Available A555606B
Book City Campus City Campus Main Collection 658.8 IAC (Browse shelf(Opens below)) 1 Long Overdue (Lost) Issued 16/04/2021 04:00 A311435B
Book City Campus City Campus Main Collection 658.8 IAC (Browse shelf(Opens below)) 2 Available A311440B
Book South Campus South Campus Main Collection 658.8 IAC (Browse shelf(Opens below)) 0 Available A567861B

Title from caption on page ii.

Detachable reference cards at end of text.

Accompanied by: 9 cards (unnumbered reference card; access code card)

Includes bibliographical references and index.

Part I: MARKETING STRATEGY -- 1. Why Is Marketing Management Important? -- 2. Customer Behavior -- 3. Segmentation -- 4. Targeting -- 5. Positioning -- Part II: PRODUCT POSITIONING -- 6. Goods and Services -- 7. Brands -- 8. New Products -- Part III: POSITIONING VIA PRICE, PLACE, PROMOTION -- 9. Pricing -- 10. Channels of Distribution and Logistics -- 11. Advertising Messages and Marketing Communications -- 12. Integrated Marketing Communications and Media Choices -- 13. Social Media -- Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS -- 14. Customer Satisfaction and Customer Relationships -- 15. Marketing Research Tools -- Part V: CAPSTONE -- 16. Marketing Strategy -- 17. Marketing Plan.

"Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success." --Publisher's website

Machine converted from AACR2 source record.

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