MM4 / (Record no. 1291552)

MARC details
000 -LEADER
fixed length control field 03755cam a22005534i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230413163003.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121031s2013 ohua b 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note MARC Score : 10850(20550) : OK
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note Supplemental Search Result
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1133629385
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133629382
Qualifying information paperback
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b14507626
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)851824005
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Description conventions rda
Transcribing agency UKMGB
Modifying agency OCLCO
-- UPM
-- OCLCF
-- YDXCP
-- OCLCQ
-- PHCSB
-- ATU
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .L33 2013
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 658.8 IAC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Iacobucci, Dawn,
Relator term author.
9 (RLIN) 1037262
245 10 - TITLE STATEMENT
Title MM4 /
Statement of responsibility, etc. Dawn Iacobucci.
246 3# - VARYING FORM OF TITLE
Title proper/short title Marketing management
246 14 - VARYING FORM OF TITLE
Title proper/short title MM 4
246 18 - VARYING FORM OF TITLE
Title proper/short title MM
250 ## - EDITION STATEMENT
Edition statement Student edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mason, Ohio :
Name of producer, publisher, distributor, manufacturer South-Western,
Date of production, publication, distribution, manufacture, or copyright notice [2013?]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2013
300 ## - PHYSICAL DESCRIPTION
Extent xi, 244 pages :
Other physical details illustrations ;
Dimensions 28 cm +
Accompanying material 9 cards
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term card
Carrier type code no
Source rdacarrier
Materials specified Accompanying material
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Title from caption on page ii.
500 ## - GENERAL NOTE
General note Detachable reference cards at end of text.
500 ## - GENERAL NOTE
General note Accompanied by: 9 cards (unnumbered reference card; access code card)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part I: MARKETING STRATEGY -- 1. Why Is Marketing Management Important? -- 2. Customer Behavior -- 3. Segmentation -- 4. Targeting -- 5. Positioning -- Part II: PRODUCT POSITIONING -- 6. Goods and Services -- 7. Brands -- 8. New Products -- Part III: POSITIONING VIA PRICE, PLACE, PROMOTION -- 9. Pricing -- 10. Channels of Distribution and Logistics -- 11. Advertising Messages and Marketing Communications -- 12. Integrated Marketing Communications and Media Choices -- 13. Social Media -- Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS -- 14. Customer Satisfaction and Customer Relationships -- 15. Marketing Research Tools -- Part V: CAPSTONE -- 16. Marketing Strategy -- 17. Marketing Plan.
520 ## - SUMMARY, ETC.
Summary, etc. "Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success." --Publisher's website
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Textbooks
9 (RLIN) 669775
776 18 - ADDITIONAL PHYSICAL FORM ENTRY
Record control number (OCoLC)852659558
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b14507626
b 06-09-21
c 18-11-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8 IAC
g 1
i A311435B
j 0
l cmain
o -
p $92.69
q -
r -
s n
t 0
u 1
v 1
w 1
x 5
y .i13520349
z 14-10-16
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8 IAC
g 2
i A311440B
j 0
l cmain
o -
p $92.69
q -
r -
s -
t 0
u 0
v 1
w 0
x 4
y .i13520350
z 14-10-16
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8 IAC
g 0
i A567861B
j 0
l smain
o -
p $0.00
q -
r -
s -
t 0
u 1
v 1
w 0
x 1
y .i1357677x
z 03-10-17
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.8 IAC
g 0
i A555606B
j 0
l cmain
o -
p $0.00
q -
r -
s -
t 0
u 1
v 1
w 1
x 0
y .i13661723
z 22-06-20
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
-- s
Operator's initials, OID (RLIN) 03-10-17
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- ohu
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date due Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
  Long Overdue (Lost)     City Campus City Campus City Campus Main Collection 14/10/2016 92.69 i13520349 1 1 658.8 IAC A311435B 16/04/2021 19/03/2021 19/09/2019 1 92.69 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 14/10/2016 92.69 i13520350   1 658.8 IAC A311440B   01/05/2019 01/05/2019 2 92.69 31/10/2021 Book
        City Campus City Campus City Campus Main Collection 22/06/2020 0.00 i13661723 1 4 658.8 IAC A555606B   21/02/2022     0.00 31/10/2021 Book
        South Campus South Campus South Campus Main Collection 31/10/2021 0.00 i1357677x 3 9 658.8 IAC A567861B   16/01/2024 20/07/2022   0.00 31/10/2021 Book

Powered by Koha