MARC details
000 -LEADER |
fixed length control field |
03755cam a22005534i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230413163003.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
121031s2013 ohua b 001 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
MARC Score : 10850(20550) : OK |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
Supplemental Search Result |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1133629385 |
Qualifying information |
paperback |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781133629382 |
Qualifying information |
paperback |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(ATU)b14507626 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)851824005 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKMGB |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
UKMGB |
Modifying agency |
OCLCO |
-- |
UPM |
-- |
OCLCF |
-- |
YDXCP |
-- |
OCLCQ |
-- |
PHCSB |
-- |
ATU |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.L33 2013 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
23 |
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
Classification number |
658.8 IAC |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Iacobucci, Dawn, |
Relator term |
author. |
9 (RLIN) |
1037262 |
245 10 - TITLE STATEMENT |
Title |
MM4 / |
Statement of responsibility, etc. |
Dawn Iacobucci. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Marketing management |
246 14 - VARYING FORM OF TITLE |
Title proper/short title |
MM 4 |
246 18 - VARYING FORM OF TITLE |
Title proper/short title |
MM |
250 ## - EDITION STATEMENT |
Edition statement |
Student edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Mason, Ohio : |
Name of producer, publisher, distributor, manufacturer |
South-Western, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2013?] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 244 pages : |
Other physical details |
illustrations ; |
Dimensions |
28 cm + |
Accompanying material |
9 cards |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
card |
Carrier type code |
no |
Source |
rdacarrier |
Materials specified |
Accompanying material |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Title from caption on page ii. |
500 ## - GENERAL NOTE |
General note |
Detachable reference cards at end of text. |
500 ## - GENERAL NOTE |
General note |
Accompanied by: 9 cards (unnumbered reference card; access code card) |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part I: MARKETING STRATEGY -- 1. Why Is Marketing Management Important? -- 2. Customer Behavior -- 3. Segmentation -- 4. Targeting -- 5. Positioning -- Part II: PRODUCT POSITIONING -- 6. Goods and Services -- 7. Brands -- 8. New Products -- Part III: POSITIONING VIA PRICE, PLACE, PROMOTION -- 9. Pricing -- 10. Channels of Distribution and Logistics -- 11. Advertising Messages and Marketing Communications -- 12. Integrated Marketing Communications and Media Choices -- 13. Social Media -- Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS -- 14. Customer Satisfaction and Customer Relationships -- 15. Marketing Research Tools -- Part V: CAPSTONE -- 16. Marketing Strategy -- 17. Marketing Plan. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success." --Publisher's website |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Textbooks |
9 (RLIN) |
669775 |
776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
Record control number |
(OCoLC)852659558 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b14507626 |
b |
06-09-21 |
c |
18-11-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
b |
-- |
c |
-- |
s |
Operator's initials, OID (RLIN) |
03-10-17 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
ohu |
-- |
0 |