Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton.
Material type: TextPublisher: Champaign, IL : Human Kinetics, [2014]Copyright date: ©2014Edition: Fourth editionDescription: xix, 482 pages : illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 1450424988
- 9781450424981
- 1650727984
- 9781650727981
- 796.0698 23
Contents:
1. The Special Nature of Sport Marketing -- 2. Strategic Marketing Management -- 3. Understanding the Sport Consumer -- 4. Market Research in the Sport Industry -- 5. Market Segmentation -- 6. The Sport Product -- 7. Managing Sport Brands -- 8. Sales and Service -- 9. Sponsorship, Corporate Partnerships, and the Role of Activation -- 10. Promotion and Paid Media -- 11. Public Relations -- 12. Social Media in Sport -- 13. Delivering and Distributing Core Products and Extensions -- 14. Legal Aspects of Sport Marketing -- 15. Putting It All Together -- 16. The Shape of Things to Come
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | North Campus North Campus Main Collection | 796.0698 MUL (Browse shelf(Opens below)) | 1 | Available | A533617B | ||
Book | South Campus South Campus Main Collection | 338.43796 MUL (Browse shelf(Opens below)) | Available | A556528B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
1. The Special Nature of Sport Marketing -- 2. Strategic Marketing Management -- 3. Understanding the Sport Consumer -- 4. Market Research in the Sport Industry -- 5. Market Segmentation -- 6. The Sport Product -- 7. Managing Sport Brands -- 8. Sales and Service -- 9. Sponsorship, Corporate Partnerships, and the Role of Activation -- 10. Promotion and Paid Media -- 11. Public Relations -- 12. Social Media in Sport -- 13. Delivering and Distributing Core Products and Extensions -- 14. Legal Aspects of Sport Marketing -- 15. Putting It All Together -- 16. The Shape of Things to Come
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