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Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton.

By: Contributor(s): Material type: TextTextPublisher: Champaign, IL : Human Kinetics, [2014]Copyright date: ©2014Edition: Fourth editionDescription: xix, 482 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1450424988
  • 9781450424981
  • 1650727984
  • 9781650727981
Subject(s): DDC classification:
  • 796.0698 23
Contents:
1. The Special Nature of Sport Marketing -- 2. Strategic Marketing Management -- 3. Understanding the Sport Consumer -- 4. Market Research in the Sport Industry -- 5. Market Segmentation -- 6. The Sport Product -- 7. Managing Sport Brands -- 8. Sales and Service -- 9. Sponsorship, Corporate Partnerships, and the Role of Activation -- 10. Promotion and Paid Media -- 11. Public Relations -- 12. Social Media in Sport -- 13. Delivering and Distributing Core Products and Extensions -- 14. Legal Aspects of Sport Marketing -- 15. Putting It All Together -- 16. The Shape of Things to Come
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 796.0698 MUL (Browse shelf(Opens below)) 1 Available A533617B
Book South Campus South Campus Main Collection 338.43796 MUL (Browse shelf(Opens below)) Available A556528B

Includes bibliographical references and index.

1. The Special Nature of Sport Marketing -- 2. Strategic Marketing Management -- 3. Understanding the Sport Consumer -- 4. Market Research in the Sport Industry -- 5. Market Segmentation -- 6. The Sport Product -- 7. Managing Sport Brands -- 8. Sales and Service -- 9. Sponsorship, Corporate Partnerships, and the Role of Activation -- 10. Promotion and Paid Media -- 11. Public Relations -- 12. Social Media in Sport -- 13. Delivering and Distributing Core Products and Extensions -- 14. Legal Aspects of Sport Marketing -- 15. Putting It All Together -- 16. The Shape of Things to Come

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