Sport marketing /
Mullin, Bernard James,
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. - Fourth edition. - xix, 482 pages : illustrations ; 29 cm.
Includes bibliographical references and index.
The Special Nature of Sport Marketing -- Strategic Marketing Management -- Understanding the Sport Consumer -- Market Research in the Sport Industry -- Market Segmentation -- The Sport Product -- Managing Sport Brands -- Sales and Service -- Sponsorship, Corporate Partnerships, and the Role of Activation -- Promotion and Paid Media -- Public Relations -- Social Media in Sport -- Delivering and Distributing Core Products and Extensions -- Legal Aspects of Sport Marketing -- Putting It All Together -- The Shape of Things to Come 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
1450424988 9781450424981 1650727984 9781650727981
2013031098
Sports--Marketing
796.0698
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. - Fourth edition. - xix, 482 pages : illustrations ; 29 cm.
Includes bibliographical references and index.
The Special Nature of Sport Marketing -- Strategic Marketing Management -- Understanding the Sport Consumer -- Market Research in the Sport Industry -- Market Segmentation -- The Sport Product -- Managing Sport Brands -- Sales and Service -- Sponsorship, Corporate Partnerships, and the Role of Activation -- Promotion and Paid Media -- Public Relations -- Social Media in Sport -- Delivering and Distributing Core Products and Extensions -- Legal Aspects of Sport Marketing -- Putting It All Together -- The Shape of Things to Come 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
1450424988 9781450424981 1650727984 9781650727981
2013031098
Sports--Marketing
796.0698