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Strategic management / Frank T. Rothaermel, Georgia Institute of Technology.

By: Material type: TextTextPublisher: New York, NY : McGraw-Hill Education, [2015]Edition: Second editionDescription: xxxiv, 468 pages color illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0077645065
  • 9780077645069
  • 0077645170
  • 9780077645175
  • 9814646156
  • 9789814646154
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • HD30.28 .R6646 2015
Contents:
What is strategy, and why is it important? -- Strategic leadership : managing the strategy process -- External analysis : industry structure, competitive forces, and strategic groups -- Internal analysis : resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- Business strategy : differentiation, cost leadership, and integration -- Business strategy : innovation and entrepreneurship -- Corporate strategy : vertical integration and diversification -- Corporate strategy : mergers and acquisitions, strategic alliances -- Global strategy : competing around the world -- Organizational design : structure, culture, and control -- Corporate governance and business ethics.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.4012 ROT (Browse shelf(Opens below)) 1 Available A555709B
Book City Campus City Campus Main Collection 658.4012 ROT (Browse shelf(Opens below)) 1 Available A507718B

Revised edition of the work, Strategic management : concepts.

Includes bibliographical references and index.

What is strategy, and why is it important? -- Strategic leadership : managing the strategy process -- External analysis : industry structure, competitive forces, and strategic groups -- Internal analysis : resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- Business strategy : differentiation, cost leadership, and integration -- Business strategy : innovation and entrepreneurship -- Corporate strategy : vertical integration and diversification -- Corporate strategy : mergers and acquisitions, strategic alliances -- Global strategy : competing around the world -- Organizational design : structure, culture, and control -- Corporate governance and business ethics.

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