Strategic management /
Rothaermel, Frank T.,
Strategic management / Frank T. Rothaermel, Georgia Institute of Technology. - Second edition. - xxxiv, 468 pages color illustrations ; 25 cm
Revised edition of the work, Strategic management : concepts.
Includes bibliographical references and index.
What is strategy, and why is it important? -- Strategic leadership : managing the strategy process -- External analysis : industry structure, competitive forces, and strategic groups -- Internal analysis : resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- Business strategy : differentiation, cost leadership, and integration -- Business strategy : innovation and entrepreneurship -- Corporate strategy : vertical integration and diversification -- Corporate strategy : mergers and acquisitions, strategic alliances -- Global strategy : competing around the world -- Organizational design : structure, culture, and control -- Corporate governance and business ethics.
0077645065 9780077645069 0077645170 9780077645175 9814646156 9789814646154
2013044736
Strategic planning.
HD30.28 / .R6646 2015
658.4012
Strategic management / Frank T. Rothaermel, Georgia Institute of Technology. - Second edition. - xxxiv, 468 pages color illustrations ; 25 cm
Revised edition of the work, Strategic management : concepts.
Includes bibliographical references and index.
What is strategy, and why is it important? -- Strategic leadership : managing the strategy process -- External analysis : industry structure, competitive forces, and strategic groups -- Internal analysis : resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- Business strategy : differentiation, cost leadership, and integration -- Business strategy : innovation and entrepreneurship -- Corporate strategy : vertical integration and diversification -- Corporate strategy : mergers and acquisitions, strategic alliances -- Global strategy : competing around the world -- Organizational design : structure, culture, and control -- Corporate governance and business ethics.
0077645065 9780077645069 0077645170 9780077645175 9814646156 9789814646154
2013044736
Strategic planning.
HD30.28 / .R6646 2015
658.4012