A sociology of the World Rally Championship : history, identity, memories and place / Hans Erik Naess.

By:

Næss, Hans Erik, 1978- [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1137405430
9781137405432

Subject(s):

DDC classification:

796.72 23

LOC classification:

GV1029 .N27 2014

Contents:

1. Introduction: The Paradox of Commercialisation -- 2. The Promotional Context -- 3. Imagining the Story -- 4. The Sense of Place in Rallying -- 5. The Spectator Culture of Rallying -- 6. The Legacy of WRC Cars -- 7. Heroes behind the Wheel -- 8. The WRC's Promotional Value.

Summary: "From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	North Campus North Campus Main Collection	796.72 NAE (Browse shelf(Opens below))	1	Available		A527188B

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Includes bibliographical references and index.

"From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress"-- Provided by publisher.

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